Augmented Reality expands the static world of
print and open up millions of possibilities to
provide added information and experiences
from photos, text and headlines like never before

Live Magazine With Augmented Reality: Business Needs

As an evolving developer and provider of Augmented Reality applications, we got in touch with an Organization who was seeking to in- tegrate AR into its Real Furniture's Magazine.

The goal of organization was to connect many different types of media with its traditional prints so that when users scan the page of magazine having interactive icons with mobile phone or tablet; they can discover more exciting content (such as Image, Textual Information and Videos), directed to the links of product and can even buy products online.

Goals to be set :

Augmented Reality can meet a broad spec- trum of goals linked to the promotion of value in the editorial domain. Therefore the project was targeted to meet the following goals.

Reduce cognitive overload on the reader
Increase quantity and types of information available in the same act of enjoyment
Increase the level of “presence” and en- gagement experienced by readers
Improve the performance of readers in learning and retaining information

Barriers which we need to cross :

Although going forward with the development of Augmented Reality ap-
plication seems to have a huge potential into the market, there wer
e some factors which might have slowed down process of AR app
development. Some of the factors:

To create special content areas especially targeted to advertisers directly inside magazines and newspapers
To design and create new types of immersive and interactive thematic special inserts
’training” the algorithm to recognize key features within the original content or marker
Triggering of different contents such as multi-vendor ecommerce module, contest participation, coupons & vouchers within scanned marker

Our Approach and solutions :

What emerged from our analysis is that AR provides significant added value, both on the cultural and on the commercial levels, to paper-based publishing products, without the need to completely replace them.

Developed open APIs which supports the integration of content from visual recognition into publisher's CMS and/or the reverse
Use of tools and workflows which simplify and accelerate the produc- tion of 3D objects of suitable interest (with interactivity) and conform- ing to the needs of a variety of end user devices
The reference image (or many different versions of the same target area) was first uploaded so that all the features can automatically get extracted and stored in a database
A separate web-based panel was provided to all the vendors to manage their products and their orders

Final thoughts :

Augmented reality advertising campaigns have immense potential to drive huge revenues and sales. Augmented print media provides additional information in a more engaging way.

Impactful advertising of products using cutting-edge technology provides enriched user experience and ascends the perceived value of brands & products.

TestimonialsOur Clients Speak For Us

This firm delivered an excellent iOS and Android application for us! After an extensive search for the right company to develop our mobile application. They provided a clear project planning and explanation of the process and it’s different phases. Whole team has shown to be responsive, flexible and professional throughout the entire project so we highly recommend their mobile development services. ”

Mr. Kees Netherlands

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